The internet is full of blogs but very few of them leave their mark and are able to make it to the top of the list. In this post, we will discuss few important pointers which may help you master the art of writing effective blogs and how to make the most of your time and shape your ideas into a successful blog.
Understanding your Audience
You seldom write a blog just to keep it to yourself, you mostly want to reach out to a group of audience. So, the obvious question is, who visits a blog?
The answer to this question is easy, the majority of the readers who come to a blog lie in two categories:
- Knowledge seekers who arrive there due to interest,
- People who want a solution to one of the problems they are currently facing.
These two categories claim the biggest share of the traffic. Of course there are other categories like people who accidentally visit, search engine bots, crawlers, hackers and many more. As a content generator that is you, your target are mostly the people who come here by interest or the ones who come here looking for a solution.
Key to generating effective content
The key to writing effective blogs is to generate readable content. It is really tough to get audience for your blog even if it is free, and believe me once you get them, you won’t like to lose them. The key term to measure such a behavior where someone visits your blog and leaves it in less than a minute or two without interacting much with the blog is called bounce or exit.
It is really important to have a lower exit % or bounce rate. This solely depends on you, “the content generator”.
How do you do this?
Here are important points you must take care before writing a blog entry:
- Pick an eye catching title, the title length must be between 35 to 65 characters, preferably no stop words. This is because Google shows a maximum of 65 characters in bold as shown below:
- Choose a specific topic for your blog entry – Generic content for a topic is often found on Wikipedia and that is the first destination for anyone who knows the internet. So, people visit your blog to read more specific content.
- Choose a focus phrase – Your blog entry should be an effort to justify this phrase and the phrase must appear multiple times in the blog entry. For e.g.: “Effective Blogging”, “RTL Support in Rollbase” etc. It is advisable not to repeat focus phrases in multiple blog entries. Also include this in headings and subheadings.
- Include Focus Phrase in URL
- Length of the blog – It must be at least 300 words. This is recommended by Google to have enough meaningful information for a reader. Also, it will help Google to index more based on content and keywords.
- Include images – It is often observed that graphic content attracts more attention than plain text. Try to add relevant graphic content and add alt text for the content which matches the focus phrase of your blog entry.
- Include external links – It helps in making connections and building trust if you point to a more trusted blog. This can help Google index your blog in relation to the trusted blog you point to.
- Don’t ignore Flesch readability score – A blog is readable and understandable if the sentences are short and contains simple words with two or less syllables.
- Include reasonable meta keywords and tags
Structuring the content
We talked about the content of the blog entry and yes we successfully generated the right content with precisely the right amount of keywords and images etc. But the challenge is arranging the content in a logical flow.
Before putting up content and sending it up for review, just put yourself in the reader’s position and think if you would like to read it the way it is or you are missing some important links between various sections. A general notion is to arrange your content into few sections:
Typical Structure of a Blog Entry
- Introduction – In a normal scenario, it briefly explains the title of the blog with help of one or two examples. It may also include intent or motivation behind writing this entry and how it can be useful to the reader. At the end you can mention the intended audience for this blog. This may also define the problem if you are writing this blog as a solution.
- Expectations – If this is a technical blog and you are trying to explain somethings in detail, there are certain prerequisites to that. This is the place to put them all together. Making the user aware of what is expected from them.
- Solution – Theoretical description of the solution, the real content of the blog which is often considered as the body. This may extend to sub sections as well depending on the topic you are writing for.
- Author’s Insight – Sometimes it is good to add your own experience with the process and how you feel it improves an existing system. Mostly relevant for technical blogs, where you are explaining an existing solution or an improvement over it.
- Summary – It is the part where an author can summarize the complete blog and provides references other than what they provided in the body. It may also contain author’s expectations about the technology described in the blog.
There are lot of things apart from content generation which are important for your blog to be a famous one. That can be taken care of by the blog admin hence not included here.